Joe Colyn, an agronomist and food professional with 30 years of experience in the food and agriculture sector, founded Originz in 2001 as a single-member firm with an extensive network of experts to draw on as needed to support client needs.
A strategic thinker, he skillfully applies scenario planning and creative problem-solving techniques to identify “alternative futures” and recommend strategies and solutions to achieve a “preferred future.”
A tactical manager, his skills in project management have resulted in assignments including contract research project management for small and mid-sized firms. Some of his other work shows that he is equally at home working with Fortune 500 companies, foundations, not-for-profit organizations, and trade associations.
His broad agricultural, aquaculture, and food industry experience equips him to make appropriate recommendations to mainstream, natural food, and functional food clients leveraging technology from conventional, biotechnology, natural, and organic agriculture.
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